About this skill
# Anthropic Brand Styling
Overview
To access Anthropic's official brand identity and style resources, use this skill.
Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design
Brand Guidelines
Colors
Main Colors:
- Dark:
#141413- Primary text and dark backgrounds - Light:
#faf9f5- Light backgrounds and text on dark - Mid Gray:
#b0aea5- Secondary elements - Light Gray:
#e8e6dc- Subtle backgrounds
Accent Colors:
- Orange:
#d97757- Primary accent - Blue:
#6a9bcc- Secondary accent - Green:
#788c5d- Tertiary accent
Typography
- Headings: Poppins (with Arial fallback)
- Body Text: Lora (with Georgia fallback)
- Note: Fonts should be pre-installed in your environment for best results
Features
Smart Font Application
- Applies Poppins font to headings (24pt and larger)
- Applies Lora font to body text
- Automatically falls back to Arial/Georgia if custom fonts unavailable
- Preserves readability across all systems
Text Styling
- Headings (24pt+): Poppins font
- Body text: Lora font
- Smart color selection based on background
- Preserves text hierarchy and formatting
Shape and Accent Colors
- Non-text shapes use accent colors
- Cycles through orange, blue, and green accents
- Maintains visual inter
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Use cases
- Dark: `#141413` - Primary text and dark backgrounds
- Light: `#faf9f5` - Light backgrounds and text on dark
- Mid Gray: `#b0aea5` - Secondary elements
- Light Gray: `#e8e6dc` - Subtle backgrounds
- Orange: `#d97757` - Primary accent
- Blue: `#6a9bcc` - Secondary accent
Installation
- Download the ZIP using the button on the right.
- Unzip the folder.
- Drop the
brand-guidelines/folder inside~/.claude/skills/. - Restart Claude Code (or your Claude Desktop session) β the skill loads automatically.
# macOS / Linux
mkdir -p ~/.claude/skills
unzip claude-skill-brand-guidelines.zip -d ~/.claude/skills/What's included
LICENSE.txt
SKILL.md
Frequently asked
What does the Brand Guidelines skill do?
Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.
Who should use it?
Anyone working with Claude on design-related tasks β consultants, founders, product teams, operators, and AI users who want repeatable, high-quality outputs from Claude.
How does it work?
Drop the folder into your `~/.claude/skills/` directory. Claude detects the SKILL.md instructions automatically and applies them when relevant.
What problem does it solve?
It removes the need to re-prompt Claude with the same context every time. Once the skill is installed, Claude already knows the rules, conventions, and procedures for this task.
How do I install it?
Download the ZIP, unzip it, and place the `brand-guidelines/` folder inside `~/.claude/skills/`. No other setup required.
Is it free?
Yes β free download. We just ask for your name and work email so we can send useful Claude updates.
Can I get a custom version?
Yes. Abbas ElDeniney builds tailored Claude skills for specific business workflows and data sources. Book a consultation to scope your version.